BBC RADIO 4

Today Weekdays 6-9am and Saturdays 7-9am

  • News Feeds
Page last updated at 09:52 GMT, Tuesday, 15 January 2013

Retailers 'sympathetic' to short apple supply

Advertisement

English apples have been in shorter supply this year because there was too much rain and too few insects to help with pollination.

But now Britain is about to see many more in the shops.

Adrian Barlow - CEO of the trade association English Apples and Pears - told the Today programme: "This year we've got a good crop of the very new varieties."

He added that shops have helped to ease the pressure by lowering their appearance standards.

"The retailers this year have been very sympathetic, they've tried to reduce their standards with regard to weather marking, and have worked very closely with the industry," Barlow said.

"The supermarkets have tried to get the message through to consumers that a little bit of weather marking on skins doesn't affect taste."


Get in touch with Today via email , Twitter or Facebook or text us on 84844.

SEE ALSO

Story Tools

Americas Africa Europe Middle East South Asia Asia Pacific