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Page last updated at 10:55 GMT, Wednesday, 12 December 2012

Luxury whisky's move to China

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From Mulberry to Ferrari to malt whisky the world's luxury brands have been beating a path to China.

Today business presenter Simon Jack is in China, speaking to people from Diageo's Johnnie Walker about how to adapt your brand culturally to suit the Chinese luxury consumer.

Johnnie Walker's master distiller Jim Beveridge explained that he has see "huge amount of changes in the last five or six years".


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