Last night's UK premier of Ang Lee's new film Life of Pi could mark a new era for 3D film making.
No longer just for children, animated or gimmicky, this is the big studio adaptation of Yann Martel's bestselling novel about a boy who survives a shipwreck - a plot once thought unfilmable until Ang Lee came along with his 3D lens.
Speaking to the Today programme's Nicola Stanbridge, the director wondered whether the next generation of cinema-goers might look back and question why we lived with 2D films for so long: "We are in a transitional time between two and 3D."
"This use of 3D is a new cinematic and artistic endeavour... that helps you to immerse in Pi's world," he explained.
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