• News Feeds
Page last updated at 10:06 GMT, Friday, 16 November 2012

Do we all pay the same online?

Advertisement

The Office of Fair Trading has asked for information on so-called "personalised pricing" to see if online retailers are targeting consumers by varying product pricing according to their previous online activity.

Speaking to Today business presenter Simon Jack, Vanessa Barnett, partner and online marketing expert at city law firm Charles Russell, explained that "this is the transfer online to something that has been happening offline for a very long time."

"This is just a fairness issue," she added.

"We need to be careful about transparency… and make sure people understand it properly."


Get in touch with Today via email , Twitter or Facebook or text us on 84844.

Story Tools

BBC navigation

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Americas Africa Europe Middle East South Asia Asia Pacific