• News Feeds
Page last updated at 12:19 GMT, Thursday, 8 November 2012

Why are Japanese firms insisting on English?


Rakuten, the world's third largest on-line marketplace, owns play.com, it bought ereader company Kobo last year, and has snapped up five other European companies since 2010.

Speaking to Today business presenter Simon Jack, Rakuten's chief executive and founder Hiroshi Mikkitani outlined why he credits some of his global success to making English the official language of his company.

"We needed to evolve into a global organisation," he said.

He explained how initially employees faced losing their jobs if they did not learn English in "three months".

Get in touch with Today via email , Twitter or Facebook or text us on 84844.

Story Tools


Sign in

BBC navigation

Copyright © 2017 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Americas Africa Europe Middle East South Asia Asia Pacific