David Roche is president of Hotels.com which is part of the Expedia group.
Mr Roche started working in hotels as a jazz musician and after a decade of nomadic entrepreneurialism he came across Hotels.com and since then it has mushroomed to become an online booker of 150,000 hotels in 34 languages.
Speaking to Today business presenter Simon Jack, the entrepreneur explained how the company took control of the market using the internet.
In 2001 the company purchased the name Hotels.com for around $11m and at the time this was thought to be "a crazy sum of money".
"Now we look back we look back and think, what a bargain," he added.
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