A report published by the Association of Chartered Certified Accountants (ACCA) says the accountancy profession will continue to lose credibility if it fails to convince its stakeholders and the public of its value.

The ACCA said the industry must take steps to rebuild confidence in the accountancy profession after the report found that only 55% of the public trusted their members.

Speaking to the Today programme, Helen Brand - the Association's chief executive - said the industry needs to understand what the public's perception of it is in order to regain their trust.

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