The writer Ian Sinclair and filmmaker Andrew Kotting travelled all the way from the Hastings coast line through the canals and waterways of South East England to the Olympic site in a Swan-shaped pedalo.
Along the way they asked others to take part. The comedian Stewart Lee, a former Today programme guest editor, and the comic book writer Alan Moore joined them at Tonbridge.
The Today programme's Nicola Stanbridge takes a look a the journey, which they call Project Swandown, and which is being made into a film, exhibition and a book.
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