Fashion accessories designer Anya Hindmarch has told the Today programme's Simon Jack that she would hate the idea of putting a woman on a board if it was not on merit.
The creator of the eco-friendly £5 shopper bearing the slogan "I'm not a plastic bag" was speaking after winning the title of Veuve Clicot businesswoman of the year.
She said that such awards were still relevant but explained that female quotas in the boardroom are "stupid", pointing out the differences between men and women.
"Women are good diplomats and great multi-taskers... while men cut to the chase," she said, adding that business is happiest where there is "a natural balance".
On the next move for her handbag business, she said that "you are always focusing on the next challenge" but said that while they may look for investment in the future, they "always wanted to remain independent and private because it is like a family".
The designer said that her company have had to "fight like men with beards to get the best spaces" on high streets.
She went on to day that "the UK is a great place to start a business... backing business in a Budget is really important," adding that small and medium enterprises are the engine of the economy.
This is an extended version of the broadcast item.
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