• News Feeds
Page last updated at 09:11 GMT, Friday, 6 April 2012 10:11 UK

Revealed: The Swiss Army knife


When you hear the words Swiss Army you may think of the country's neutrality in the Second World War but more likely you would think of the knives.

Carl Elsener Jr is the chief executive of Victorinox, the company founded by his grandfather in 1884. It makes 35,000 knives each day but has also branched out into producing luggage and clothing and has never sacked an employee for economic reasons.

He told the Today programme's business presenter Simon Jack about how the company got its name, the impact of 9/11 and the power of the brand.

Get in touch with Today via email , Twitter or Facebook or text us on 84844.


Story Tools


Sign in

BBC navigation

Copyright © 2019 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Americas Africa Europe Middle East South Asia Asia Pacific