Tesco, British's leading retailer, is reported to be in trouble. As recent promotions have failed to impact, the supermarket giant has admitted that it has taken its eye off the ball.
Danielle Pinnington, founder of Shoppercentric which investigates shoppers' habits, and John Pal, senior retail lecturer at Manchester Business School discussed why Tesco's managers have seemingly lost "the Midas touch".
She attributed Tesco's waning sales to a lack of "conversation with the customer." She emphasised the importance of aesthetics in influencing what customers choose to buy and found that Tesco is "very cluttered and tired".
Ms Pinnington added that, in an age of social media, "there is no excuse not to be able to know what your shoppers want" and reiterated that Tesco had stopped listening.
However, John Pal indicated that whilst the dropping of standards may have indeed affected Tesco's growth, it still has a recovery strategy in place. He claimed that taking on more staff to improve services will make a difference because "you need people to fill shelves".
He added that the "promiscuity of customers" means that the giant retailer can recover and will be in a good position to beat off stiff competition again.
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