The Sun on Sunday hits news stands this weekend. Rupert Murdoch's latest creation will be launched with a huge advertising campaign and a print run of around three million copies and is expected to be more family-friendly and less salacious than its predecessor, The News of the World.
Chris Horrie, professor of journalism Winchester University and author of Stick it Up Your Punter!: The Uncut Story of the Sun Newspaper and Douglas McCabe, media analyst with Enders Analysis, examine its sisiter paper's historical track record and the prospects for the new title.
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