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Page last updated at 10:00 GMT, Wednesday, 21 September 2011 11:00 UK

Just how great is Great Britain?

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When David Cameron arrives in New York later today, he will be launching what is being termed the "Great Campaign".

It is a global effort to promote Great Britain, as a great place to visit and to do business.

Dave Trott, Creative Director of CST Advertising and Mark Leonard, Director for the European Council on Foreign Relations, debate whether this will work.


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