• News Feeds
Page last updated at 10:00 GMT, Wednesday, 21 September 2011 11:00 UK

Just how great is Great Britain?

When David Cameron arrives in New York later today, he will be launching what is being termed the "Great Campaign".

It is a global effort to promote Great Britain, as a great place to visit and to do business.

Dave Trott, Creative Director of CST Advertising and Mark Leonard, Director for the European Council on Foreign Relations, debate whether this will work.

Get in touch with Today via email , Twitter or Facebook or text us on 84844.


Story Tools


Sign in

BBC navigation

Copyright © 2017 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Americas Africa Europe Middle East South Asia Asia Pacific