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Page last updated at 09:57 GMT, Wednesday, 10 August 2011 10:57 UK

Mr Men hit middle age

Forty years ago today Mr Tickle first appeared on book shelves, followed swiftly by Mr Bump, Mr Messy and Little Miss Sunshine.

Russell Singler, director of the Art You Grew Up With Gallery explains why the "lovely" Mr Men have lasted so long.

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