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Page last updated at 09:34 GMT, Friday, 29 July 2011 10:34 UK

How to stop NHS no-shows


A scheme at the NHS in Bedfordshire has thrown intriguing light on "nudge" techniques used to stop patients from missing their doctors' appointments.

Professor Robert Cialdini, founder of the organisation Influence and Work, which carried out the study with accountants BDO, explains how to stop "no-shows".

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