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Page last updated at 08:14 GMT, Wednesday, 8 June 2011 09:14 UK

Can a label 'nudge' our decisions?

New research from the Institute for Fiscal Studies suggests that the name of a benefit has a significant effect on how it is spent.

Its director Paul Johnson looks at the example of how pensioners spend their Winter Fuel Allowance.

And Gerry Stoker, author of Nudge, Nudge, Think, Think, reflects on whether this information could help governments influence our behaviour.

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