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Page last updated at 07:32 GMT, Tuesday, 5 April 2011 08:32 UK

Luntz: 'Obama still has likeability'

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Barack Obama has announced that he intends to stand for re-election and will attempt to raise a billion dollars for the fight.

Frank Luntz, one of the US's foremost polling experts, explains the factors that will decide whether he wins or loses.


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