• News Feeds
Page last updated at 09:03 GMT, Monday, 28 February 2011

'Let's trust the consumer'

When the TV programme This Morning goes out on ITV1 this morning, it will feature a coffee machine that the programme has been paid around £100,000 to have on display. It is the first product placement that has been allowed on British television. Peter Bazalgette, chairman of MirriAd which does digital product placement, gives his views on the new rules.

Get in touch with Today via email , Twitter or Facebook or text us on 84844.

Story Tools


Sign in

BBC navigation

Copyright © 2017 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Americas Africa Europe Middle East South Asia Asia Pacific