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Page last updated at 09:03 GMT, Monday, 28 February 2011

'Let's trust the consumer'

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When the TV programme This Morning goes out on ITV1 this morning, it will feature a coffee machine that the programme has been paid around £100,000 to have on display. It is the first product placement that has been allowed on British television. Peter Bazalgette, chairman of MirriAd which does digital product placement, gives his views on the new rules.


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