• News Feeds
Page last updated at 09:16 GMT, Saturday, 1 January 2011

'Unprecedented' - A desperate word

Once again a public service provider in the midst of a crisis is blaming the "unprecedented" weather conditions for the hardship inflicted on their customers.

Former head of Civil Contingency for the Cabinet Office Mike Granatt and PR guru Mark Borkowski discuss whether it was a good idea to use the term.

Get in touch with Today via email , Twitter or Facebook or text us on 84844.


Story Tools


Sign in

BBC navigation

Copyright © 2017 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Americas Africa Europe Middle East South Asia Asia Pacific