• News Feeds
Page last updated at 09:06 GMT, Saturday, 10 July 2010 10:06 UK

Are fewer choices a bad thing?

Advertisement

Is it necessarily a bad thing if, in an age of austerity and cuts in public spending, we have fewer choices?

The author of a new book called The Art of Choosing thinks perhaps not. Sheena Iyengar tells Evan Davis about her findings.


Get in touch with Today via email , Twitter or Facebook or text us on 84844.

SEE ALSO

Story Tools

BBC navigation

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Americas Africa Europe Middle East South Asia Asia Pacific