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Page last updated at 10:11 GMT, Friday, 11 June 2010 11:11 UK

World Cup 'feel good factor' for South Africa

The world cup kicks off in South Africa today.

The Today Programme has brought together economics professor Stefan Szymanski, former England cricketer Ed Smith, and Damon Buffini of the private equity firm Permira, to discuss the expectations for the event.

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