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Page last updated at 10:03 GMT, Wednesday, 19 May 2010 11:03 UK

'Nobody is remotely interested' in Olympic mascots

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The Olympic mascots will today start their journey in the North of England as they make their way down to London for the games.

Jim White, columnist for the Daily Telegraph and Robert Opie, consumer historian of the Museum of Brands in London, discuss the significance of the mascots.


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