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Page last updated at 08:24 GMT, Wednesday, 17 March 2010

Climate change ads 'exaggerate risk'


The Advertising Standards Authority (ASA) has ruled that adverts created on behalf of the Department of Energy and Climate Change (DECC) and based on the children's poems Jack and Jill and Rub-A-Dub-Dub made exaggerated claims about the threat to Britain from global warming.

Guy Parker, the ASA's chief executive, explains the ruling, and Climate Secretary Ed Miliband, comments on the accuracy of climate change adverts.


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