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Page last updated at 09:32 GMT, Wednesday, 10 March 2010

Ford's Amazonian ambition


Henry Ford attempted to build a US style model community, Fordlandia, in the heart of the Amazon jungle in the 1920s to be used as a latex plantation to source the raw material for his car tyres. The amazing tale is told in a new book, Fordlandia, by Greg Grandin, a professor of history at New York University.

Prof Grandin and Dr Sarah Richardson from the University of Warwick, look back on Ford's ambitions.


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