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Page last updated at 09:33 GMT, Tuesday, 2 March 2010

Social media 'prompts political action'

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Social media tools like Facebook and Twitter were harnessed to extraordinary effect during the 2008 US presidential elections.

Will the 2010 election be the UK's first new media election? What is that likely to mean? A panel will be discussing this at City University in London tonight.

Professor of political campaigning at City University Ivor Gaber and Matthew McGregor from the company that provided the technology for Barack Obama's campaign, discuss how social media in politics has moved on since 2008.

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