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Page last updated at 10:52 GMT, Friday, 26 February 2010

'Steamy but acceptable' books

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When Gerald Mills and Charles Boon formed Mills and Boon in 1908, little did they know that over 100 years later their publishing phenomenon would still be going strong.

The firm did not actually start out with romantic fiction for women - one of its early authors was PG Wodehouse.

Now Mills and Boon sells its seductive prose in 110 countries around the world.

Mandy Ferguson, Managing Director of Harlequin Mills and Boon in the UK, reveals how the company manage to sell 9m books in the UK alone every year.

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