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Majority of slogans 'are stinkers'

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How important are election campaign slogans in attracting votes? As Labour unveils its "a future fair for all" motto other parties will reveal there slogans in the build-up to the election expected in May.

Michael Dobbs, former advisor to Margaret Thatcher, and Matthew Taylor, former head of the Policy Unit at Downing Street under Tony Blair, look back on the hits and misses of campaign slogans.

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