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Page last updated at 10:48 GMT, Saturday, 19 December 2009

Is pink for girls or boys?

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Is it only girls that like pink? PinkStinks, a campaign to challenge the culture of pink which invades every aspect of girls' lives, has been set up. Professor Jo Paoletti, Associate Professor of American Studies at the University of Maryland who is set to publish Pink and Blue: Telling the Boys from the Girls in America, discusses the colour's broader appeal.

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