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75 years of party broadcasts

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The party political broadcast has been a part of Britain's election culture for 75 years. The British Film Institute (BFI) has made a film honouring the anniversary which will be screened tonight at the BFI Southbank.

The film, Who Voted For This?, commissioned by Hanover Communications and produced by the former BBC and ITV political correspondent David Walter, uses rarely-seen footage from the BFI National Archive, including a Churchill screen test, classics from the 1930s through to the present day, and interviews with Michael Heseltine, Charles Kennedy and Neil Kinnock.

David Walter and Sir Chris Powell, former Labour advertising adviser, reflect on the history of the party political broadcast and whether they are effective at winning votes.

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