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Page last updated at 07:43 GMT, Tuesday, 27 October 2009

Rapper 50 Cent on the business of fear

US rapper 50 Cent might make an unlikely author on business strategy.

He made a name for himself with the album Get Rich or Die Trying, both sides of which he has experienced first hand - he was shot nine times in an incident in 2000.

His new book The 50th Law, which is written with Robert Greene, is based on the lessons learned from 50 Cent's early experiences hustling on the streets of Southside Queens.

Today presenter Evan Davis spoke to him about how overcoming your fears can help you get ahead in business.

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