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Page last updated at 09:57 GMT, Saturday, 7 March 2009

A frosty response to fairy cakes

The US-style cupcake of bright colours and thick icing is becoming increasingly popular, with even the quintessentially English brand of Marks and Spencer to stock them from April. Correspondent Matthew Price visits the Magnolia Bakery in New York City. Martha Swift, co-owner of the Primrose Bakery in London, and baking tutor Kath Mepham, of the Women's Institute's Denman College, discuss fears that the British fairy cake will suffer.

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