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Page last updated at 08:01 GMT, Friday, 20 February 2009

The Today programme goes 'viral'


A recent TV commercial has been hailed as proof that the internet has taken over as the key site for advertisers. Since airing on Channel 4, the viral ad has spread across social networking sites and the blogging community. Star of a viral advert Matt Harding talks to reporter Jack Izzard about the explosion in "interesting advertising". Advertiser Matthew Golding, who is set to create a viral advert for the Today programme, explains why this form of marketing is the future of the industry.

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