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Page last updated at 09:30 GMT, Saturday, 26 July 2008 10:30 UK

Can 'caring capitalism' work?


Ben & Jerry's ice cream has been on sale for 30 years and its recent advertising campaign gives a relatively cuddly impression of the company which is owned by Unilever. Jerry Greenfield, Jerry from Ben & Jerry's, and Richard D North, of the Institute of Economic Affairs, discuss whether "caring capitalism" works.

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