bbc.co.uk
Home
TV
Radio
Talk
Where I Live
A-Z Index
BBC Sport Academy
GAMES CHAT PHOTOS QUIZ WIN
BBC Sport You are in: Other Sport: Cycling  

Homepage
Other Sport
Badminton
Boxing
Cycling
Gaelic Sports
Gymnastics
Judo
Olympic Sports
Paralympics
Rowing
Skateboarding
Snooker
Winter Sport



Latest Sports News
CBBC
Academy Parent

Get the newsletter
Publicity stunt
Around the Academy:

Riders do laps of the Champs Elysees in Paris in the 2002 Tour de France
The modern Tour is a far cry from its humble origins

The race was started by Henri Desgrange as a publicity stunt.

He came up with the crazy idea of a bike race round France in order to raise the profile of L'Auto, the newspaper he worked for.

The first race was a huge success.

Sixty riders covered an amazing 2,500 kilometres spread over six stages.

Riders do laps of the Champs Elysees in Paris in the very first Tour de France
The Tour started 100 years ago

They barely slept and were expected to ride through the night.

The road conditions were dreadful and riders had to repair their own punctures.

But the incredible efforts of the riders had captured the imagination of the French public and doubled the circulation of L'Auto.

Desgrange's publicity stunt was such a roaring success it put its rival paper Le Velo out of business!


Back to top



Introduction
Publicity stunt
Early days
Gino & Fausto
Jacques & Eddy
Bernard & Greg
Miguel & Lance



FROM THE BBC >>
:: BBC Sport's Tour coverage

INTERNET LINKS >>
:: Tour de France

The BBC is not responsible for the content of external internet sites



^^ Back to top
© BBC Contact us | Help | About us Disclaimer
Football  |  Cricket  |  Tennis  |  Golf  |  Rugby Union  |  Rugby League  |  Athletics  |  Basketball  |  Swimming
Other Sport  |  In the Gym  |  Healthy Eating  |  Treatment Room  |  Your Blueprint  |  Learning Centre