The day after England's win against Denmark, he signed an England shirt for the son of a journalist in the England party, the characteristic number "7" woven into the signature.
The journalist himself had appeared a bit sheepish beforehand about his mission.
It was embarrassing perhaps for him, tiresome perhaps for Beckham.
But he emerged triumphant with his prize, charmed by Beckham's gentle co-operation.
Not a big deal you might think. Except that every minute of every day, someone is seeking a piece of David Beckham.
And without fail he will give that 15 seconds if he can with the very best grace.
And a smile.
Ah, that smile! It is lighting up England's news conferences with increasing regularity.
It helps that England are successful and that he has played a part in four of England's five goals so far.
And, that when backs were to the wall in the last 20 minutes against Argentina, he cajoled and bellowed his team through the Argentine onslaught.
Afterwards, when surely some public expression of personal revenge and satisfaction would have been understandable, he played it very straight.
Dignity personified, he is taking his cue from the coach.
He knows the press still seek the sensationalist quote, but he also knows they are now largely onside.
So little by little he is allowing himself to open up, confident that the stale jokes about the pitch of his voice and the extent of his vocabulary are now very 1999.
And in any case, he is becoming a sound-bite expert.
Family and football - his first loves - were wrapped up in that self-deprecating quote about son Brooklyn.
He watched the Denmark game "but went to a dog-show afterwards and so he's not getting too carried away".
Is there anything left to dislike about David Beckham?
Tattoos of dubious taste maybe. A haircut that even two years from now he might find cringe-making?