Forget traditional scarves and pennants, the must-have accessory this summer is a World Cup bra.
The topical underwear - christened the 'Hat-trick' - has been designed by a Japanese lingerie company.
Special features include cups covered in netting and football-patterned padding.
The look is topped - or rather bottomed - off by a pair of shorts embroidered with a picture of a goalkeeper catching a ball.
But anyone who wants to get their hands on a Hat-trick set needs to be quick.
Manufacturer Triumph International Japan is only planning to issue a limited edition of 100 to commemorate the World Cup in Japan and South Korea, which starts on 31 May.
Millennium
Each set is priced at 17,000 yen (£90) and will be sold at department stores across Tokyo.
The Hat-trick is not the first novelty lingerie designed by Triumph.
How the novelty bra might look
Last year the company created a baseball bra, complete with fielders' mitts, as a tribute to Japanese Major League stars Ichiro Suzuki and Kazuhiro Sasaki.
And to celebrate the turn of the century, it released the Millennium Bra, made from pure gold and diamonds - a snip at 200 million yen (£1.1m).
One thing's for sure, any team whose fans are bedecked in World Cup underwear during matches will have difficulty keeping their minds focused.
It brings a whole new meaning to the term supporters.