In fact, if rice, beef and strawberries tickle your fancy, then this is the place to go.
At the political and economic heart is the region's capital Sendai, often called the Forest City.
Sendai is your standard bustling Japanese city with a few cultural sights, good restaurants and some great nightlife options.
As with most cities that were levelled by Allied bombing during WWII, the past has been wiped out and replaced with a grid pattern of streets and boulevards.
One person worth bearing in mind when visiting is Date Masamune, otherwise known as Dokuganryu (One-Eyed Dragon).
Date (1567-1636) may be long gone, but he is a dominant figure in Sendai's history, having ruled over the region during Japan's feudal period.
Foreign contact
Despite going blind in one eye after catching smallpox as a child, Date became one of the most powerful lords in the country and made the city a culture centre in the northeast of Japan.
In 1613, he sent envoys from Miyagi, aboard the San Juan Bautista, to establish trade relations with the outside world.
The group journeyed to several European cities, including the Vatican where they presented a formal letter to Pope Paul V.
That was a long time ago, but certainly the arrival of the 2002 World Cup will help keep global attention on the area.
Certainly the locals may have a taste for top flight football after their team Velgata Sendai was promoted to the Japanese first division at the end of last season.
New order
Cup report
