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And the reason they go is outstanding value for money.
You can get half-board accommodation in a four-star hotel in Bulgaria's most well-known resort Pamporovo, lift passes, equipment hire and lessons for less than £400.
And you can have a great night out for very little money too.
The skiing is not challenging in Bulgaria, Romania or Slovenia but that makes them great places to learn to ski or board.
With money finally being invested in modernising archaic lift systems, expect the region to become increasingly popular in the future.
MMIX