Chorley Football Club will feature the name of a children's charity on their shirts next season in what they claim is a first in non-league football.
Derian House Children's Hospice will appear on the Magpies' home shirts.
The charity provides care for children with life threatening and terminal illnesses and family support across Lancashire and South Cumbria.
"When you come here and see poorly kids it breaks your heart," manager Garry Flitcroft told BBC Radio Lancashire.
"Derian House does some amazing work."
The move echoes more high-profile clubs like Barcelona and Aston Villa who have also adopted charities and featured their names on their kits but Chorley believe this has never been done before in non-league football.
"All good ideas are copied", explained local businessman Ian Currie who has agreed to underwrite the cost of going without a commercial shirt sponsor.
"I saw what Villa did in supporting local institutions so we thought the marriage of Chorley and Derian House was a good one - the more we can promote them the better."
The Evostick Premier Division club have also pledged to raise £10,000 pounds for the hospice over the next 12 months, starting with a donation of gate receipts from the pre-season friendly against local rivals Bamber Bridge.
"I spoke to the manager, Neil Crowe and we mentioned the charity", added Flitcroft, "we've probably got a golf day and a gala dinner to raise funds, plus at the big games like FC United and Chester City this season we'll have bucket collections."