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Friday, 16 August, 2002, 19:48 GMT 20:48 UK

What's in a name?

In the second part of his series, Guy Delauney reveals how sport and sponsorship go hand-in-hand. (Broadcast 16 August 2002)
Internet links: listen,real,28k
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Sport Front Page | Football | Cricket | Rugby Union | Rugby League | Tennis | Golf | Motorsport | Boxing | Athletics | Other Sports | Sports Talk | BBC Pundits | TV & Radio | Funny Old Game | N Ireland | Scotland | Wales
TV and Radio Contents: Grandstand | Football Focus | Match of the Day | World Football | Test Match Special | Rugby Special | Super League Show | Ski Sunday | Sports International |

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