Second seeded German Tommy Haas defeated top-seeded American Andy Roddick 6-3 6-2 to retain his Memphis International title on Sunday.
Haas, 28, became just the second player after Jimmy Connors - Roddick's coach - to win three Memphis titles, having also won in 1999.
"Something about this tournament makes me play well," said Haas, who did not face a break point in the whole event.
"Everything seemed to go my way. I served pretty well."
Haas dropped just seven points on serve as he wrapped up his 11th career title in impressive fashion, cruising to the first set in 32 minutes.
The second set was the same story as Haas broke in the third and fifth games before clinching victory with his eighth ace.
"He had some trouble getting his first serves in early in the match and I took advantage of it. That was the key. I hit a lot of winners and made very few unforced errors, and everything seemed to click," he said.
Like Haas, Roddick was competing in his third final in Memphis, where he won the title in 2002.
Roddick, who last won in the Cincinnati Masters Series in August, was in his first final since last year's US Open.
"He just outplayed me today," the American said. "I shot myself in the foot by playing sloppy early. Then he's got the momentum and he went with it."
Despite the defeat, Roddick will still move up one spot to third in the latest ATP rankings, which are released on Monday.