Skip to main content
BBC SPORT / SPORT HOMEPAGE
Graphics Version | BBC News Home
Sport Homepage | Football | Formula 1 | Olympics | Cricket | Rugby Union | Rugby League | Tennis | Golf | Athletics | Cycling | Motorsport | Boxing | Snooker | Horse Racing | Disability Sport | Other sport... | Sports Personality | TV/Radio Schedule | Sport Academy | Fun and Games | Northern Ireland | Scotland | Wales
09:52 GMT, Thursday, 12 November 2009

Ashes set for free-to-air return

England's home Ashes Tests are set to return to free-to-air television following a review of sport's "listed events", BBC Sport understands.

International football qualifiers for the home nations, the Wimbledon tennis championship and golf's Open championship are also on the list.

But flat racing's showpiece, the Epsom Derby, and rugby league's Challenge Cup final are both expected to be removed.

The detailed recommendations are set to be confirmed on Friday morning.

606: DEBATE

" Fantastic news. This must be a real kick in the teeth for Giles Clarke and the ECB "


GoonerMaestro

Last summer's Ashes, won by England, were shown exclusively live on Sky Sports, the first time a home series against Australia had not been available to viewers without a subscription package.

But in December 2008, Andy Burnham, the secretary of state for culture, media and sport, announced a review into the sporting events that should be safeguarded on free-to-air television.

Reflecting on the success of the Beijing Olympics, he said "the broadcast of big sports events... get young people inspired by sport, driving sports participation and the creation of the next generation of sports stars."

He added: "The sale of TV rights helps fund grassroots sport, so we need to get the balance right."

Former FA executive director David Davies was appointed to head the review.

In 1998 home Test match cricket was controversially axed from the list of "crown jewel" events, paving the way for the England and Wales Cricket Board to negotiate a series of multi-million pound deals with BSkyB over coverage.

Andrew Strauss

The ECB will now argue that, by depriving satellite broadcasters from entering the market-place for the most popular home Test matches, their revenue will diminish substantially - and that will have a knock-on effect for the funding of county cricket and the grassroots game.

In August 2008, it signed a new four-year television deal with Sky Sports and Five (who broadcast daily highlights of home Tests), worth a combined £300m and running from 2010 until 2013.

James Munro, BBC sports news correspondent, said the 2005 Ashes Test series victory, screened on Channel 4 and watched by millions, had sparked a "national celebration" whereas this year's success had not caught the public imagination in the same way.

He added: "You have what David Davies would describe as 'moments of national resonance' - in other words important events that everyone has a right to see free-to-air."

If the proposed changes were to come into effect, the next home Ashes series (2013) would remain on Sky, with the first to switch back to terrestrial TV being the 2017 rubber.




E-mail this to a friend
Related to this story:

TV's 'crown jewels' Q & A (13 Nov 09 |  Sport Homepage )
Scottish FA dismayed by TV plan (13 Nov 09 |  Internationals )
Panel to review free sport on TV (21 Jan 09 |  UK News )
BBC renews radio cricket contract (23 Dec 08 |  England )
Brown worry on football coverage (11 Sep 08 |  UK Politics )
Uefa eyes change to free TV football (06 Jun 08 |  Business )
ECB extends deals with Sky & Five (05 Aug 08 |  Cricket )
ITV scores in FA Cup rights fight (30 Mar 07 |  Business )
ECB wants active TV rights market (14 Jul 06 |  Cricket )
'Crown jewels': cricket out, rugby and football in (25 Jun 98 |  UK News )

RELATED INTERNET LINKS:
DCMS
BSkyB
England and Wales Cricket Board
The BBC is not responsible for the content of external internet sites



SEARCH BBC SPORT: 

Sport Homepage | Football | Formula 1 | Olympics | Cricket | Rugby Union | Rugby League | Tennis | Golf | Athletics | Cycling | Motorsport | Boxing | Snooker | Horse Racing | Disability Sport | Other sport... | Sports Personality | TV/Radio Schedule | Sport Academy | Fun and Games | Northern Ireland | Scotland | Wales

^ Back to top | BBC News Home | BBC Homepage | Feedback | Help | ©