For the past eight years BBC Sports Unsung Hero award has recognised people who dedicate their life to promoting sport in their community, taking no reward from it other than the pleasure of helping others to take part and enjoy their sport.
Once again in 2010, we are looking for an Unsung Hero.
Winners are chosen in all 15 BBC Nations and Regions, before an overall winner is named at the Sports Personality of the Year event in Birmingham on Sunday 19 December, live on BBC ONE.
The crowning of the Unsung Hero at the Sports Personality of the Year event has become one of the most emotional and entertaining moments of the show - but whatever happened to the previous Unsung Heroes?
Nobby Woodcock Real Bettws Football Club, Newport, Wales
2003 - Nobby Woodcock
In 1990 Nobby Woodcock, from the Bettws estate in Newport, South Wales, was struck by the demand for a football team for the estate's children.
In response, he set up Real Bettws Football Club and in 2003 he was in charge of eight teams from Under-6 to Under-18 level.
He received his Unsung Hero trophy from former England footballer Paul Gascoigne.
After 20 years, Nobby has now called a halt to his football coaching, but is still an avid spectator whenever he gets the chance.
Abdullah Ben Kmayal Bethwin FC, Peckham
2004 - Abdullah Ben Kmayal
Abdullah Kmayal, known to all as Ben, ran Bethwin FC, a junior football club based in the North Peckham estate in London, where schoolboy Damilola Taylor was murdered.
England rugby great Martin Johnson gave Ben his award at the 2004 Sports Personality of the Year show.
Six years on, Ben is still heavily involved with Bethwin, overseeing 25 teams and securing a highly beneficial sponsorship deal for the club.
Trevor Collins West Wight Swimming Club, Isle of Wight
2005 - Trevor Collins
Trevor Collins was said to have done everything from helping to dig the pool to training future champions at West Wight Swimming Club on the Isle of Wight.
He combined administration with eight coaching sessions a week, while still holding down a full-time job.
Football referee Pierluigi Collina presented Trevor with his award live on stage at Television Centre.
Trevor has since stopped coaching and has retired from work.
But he is now chairman of the club, and is working on another project to raise money for a group of disabled swimmers on the Isle of Wight.
Val Hanover Special Olympics, Shropshire
2006 - Val Hanover
Val impressed the judges with her great commitment to people with learning disabilities, firmly believing in the power of sport to enrich lives.
Val had no thoughts of awards when she started on her crusade.
But recognition finally came her way in 2006 for her work in organising Special Olympics for thousands of people with learning difficulties throughout North Shropshire.
Val received her award in Birmingham, as Sports Personality hit the road for the first time, from England footballers Alan Shearer and Owen Hargreaves.
Still as busy as ever, Val is taking some athletes from North Shropshire to Poland for the upcoming European Championships.
Margaret Simons Bardwell FC, Bicester
2007 - Margaret Simons
Margaret Simons founded Bardwell FC in 1964. She personally bought the kits, balls, medical kits and refreshments with her own money and acted as chair, secretary, treasurer, manager and coach to the 20 children in her first year.
In 2007, the club had grown to nearly 3,000 children between the ages of seven and 16.
Tim Henman gave Margaret her award at Sports Personality of the Year.
Now in her late 80's, Margaret has called time on her coaching career but is life president of the club and still attends many of their matches, where the club have just started a disability section.
Ben Geyser Dorchester Amateur Boxing Club
2008 - Ben Geyser
Ben Geyser set up Dorchester Amateur Boxing Club in 2003 and took on coaching and fundraising to keep the club going.
With Sports Personality of the Year taking place in Liverpool in 2008, Phil Neville and Ian Rush presented Ben with his award.
He is still at the club and continuing to raise funds for the building of new premises in the community, for which they have been given land by the Duchy of Cornwall.
Doreen Adcock Quest Swimming Club and Carlton Youth and Swim Club, Milton Keynes
2009 - Doreen Adcock
Doreen Adcock, the 70-something with a great zest for life, has taught over 13,000 people to swim in Milton Keynes over the last 35 years, helping entire families stay afloat.
The Milton Keynes legend, who also has a Facebook page dedicated to her, was given her award at Sheffield Arena by fellow swimmer Rebecca Adlington and snooker player Jimmy White.
She is still coaching and has recently won the prestigious Aviva Tell Us Your Story award for her fundraising efforts.
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