The following poem was broadcast during the 2005 Sports Personality of the Year show.
We reproduce it in full here after popular demand from viewers and readers.
By Berton Braley
American poet and novelist, 1882-1966
It's doing your job the best you can,
And being just to your fellow man;
It's making money - but holding friends,
And being true to your aims and ends.
It's figuring how and learning why,
And looking forward and thinking high;
And dreaming a little and doing much,
It's keeping always in closest touch.
With what is finest in word and deed,
It's being thorough, yet making speed;
It's daring blithely the field of chance,
While making labour a brave romance.
It's going onward despite defeat,
And fighting staunchly, but keeping sweet;
It's being clean and it's playing fair,
It's laughing lightly at Dame Despair.
It's looking up at the stars above
And drinking deeply of life and love;
It's struggling on with the will to win,
But taking loss with a cheerful grin.
It's sharing sorrow and work and mirth,
And making better this good old earth;
It's serving, striving through strain and stress,
It's doing your noblest - that's success!