By Chris Bevan
BBC Sport at Wimbledon
Tursunov's big-match experience eventually told on Eaton
British qualifier Chris Eaton's Wimbledon adventure ended with a second-round defeat at the hands of Russian 25th seed Dmitry Tursunov.
Eaton's big serve had helped him beat seven players to reach this stage but it could not help him here.
Tursunov needed a tie-break to take a close first set but quickly stretched away as the world number 661 faltered.
The support of a vocal crowd on Number One Court could not turn things around and Eaton lost 7-6 (7-2) 6-2 6-4.
Eaton hit 26 aces and was not broken once in his first round win over Boris Pasanski but, from the start, his serve was much less reliable here.
He found himself in trouble in only his second service game, letting a 40-0 lead slip to give Tursunov advantage before recovering to hold with three big deliveries.
The 20-year-old from Surrey attempted to attack his opponent's serve in the early stages but his groundstrokes, particularly his backhand, were too unreliable for him to make any headway.
Eaton's only sniff of a break in the first set came at 30-30 at 5-5 but the experience of the world number 33 saw him wriggle out of trouble, and he ran away with the tie-break which followed soon afterwards.
Tursunov has a history of shattering British dreams at The All England Club - he beat Tim Henman in the second round in 2005 - and the rowdy atmosphere did not seem to rattle him.
He got the measure of Eaton's serve in the second set and quickly wrapped it up after two early breaks.
The match continued in the same pattern in the third set, with the limitations in Eaton's serve and volley game being shown up by the craft of Tursunov.
But Eaton's legions of fans did not give up on him and he showed his appetite for a fight by battling until the inevitable end.
It has still been a remarkable few days for the British number 13, who will see his world ranking improve to around the 400 mark after his run of wins.
I did not serve as well as I know I can do and that made it difficult because that is such a big part of my game
But that was of little consolation after his defeat, and a dejected Eaton felt he did not do himself justice with his performance.
"I don't feel too good right now," Eaton said.
"It is difficult to look at the tournament as a whole at the moment. At the end of the day I did lose a tennis match and I am upset that I lost.
"I gave everything and tried on every single point. There was not much I could do about the result and although I will probably take a few positives out of the whole experience, I cannot do that right now.
"I did not serve as well as I know I can do and that made it difficult because that is such a big part of my game. I felt I had a chance but I didn't quite deliver.
"I was trying to find a way of stopping him doing what he was doing and I felt if I could sneak a break I would have had a decent chance but it didn't happen."
Despite his disappointment, Eaton was still grateful for the support he has received this week.
"The crowd was amazing," he added. "Those guys made so much noise and they were with me every step of the way.
My run has raised my expectations of myself and from now on I have new dreams and goals
"I want to thank them so much because they have been absolutely phenomenal.
"Both my matches here have been really enjoyable but they made the atmosphere absolutely fantastic and they deserve every credit."
Eaton is also determined to build on the good form he showed to reach this stage.
"It is not all about Wimbledon," he explained. "I have loved doing well here but it is not the only tournament.
"I have to use what I have achieved here and keep playing like I did in qualifying and the first round.
"My run has raised my expectations of myself and from now on I have new dreams and goals."