The cost to broadcasters of showing Jonny Wilkinson's World Cup-winning drop-goal has risen by 600%.
World Cup footage may be rarely seen on TV
The International Rugby Board (IRB) owns the rights and has raised the price of one minute's action to £6,500.
It means that broadcasters may decide the footage, which would normally cost £1,100, is too expensive to use.
That could leave one of sport's greatest moments confined to the video vaults, depriving fans of the chance to relive the historic kick.
Although the IRB would use the money raised to develop the game, broadcasters are so far refusing to pay for footage and instead using still images.
ITV, who had the rights to show the tournament on terrestrial television, can show the footage for free - but only for one year.
The BBC said it is currently in negotiations with the IRB over the footage.