Jones was appointed director of rugby in 2009
Sale Sharks director of rugby Kingsley Jones says the club are determined to achieve a top-half finish in the forthcoming Premiership campaign.
Sale have overhauled their squad and brought in ex-All Black Mike Brewer as head coach in an attempt to improve their 11th place finish last term.
Jones told BBC Radio Manchester: "I think if we look at top six it would be a real achievement.
"We're better than last year and we need to put that right this time."
Sale struggled with injuries and form in the previous campaign and only narrowly survived relegation above Worcester.
A clean broom has been applied to the Sharks from the end of last season after former coach Jason Robinson departed.
Brewer, a former New Zealand captain, has overseen the arrival and exit of players reach double figures, and it is expected he could recruit further before the start of Sale's season on 3 September.
But Jones knows the Sharks cannot afford to get ahead of themselves.
"I don't think we should be setting our sights too high after where we were last year," he said.
"It's a new start again in many ways it will take a little time for them all to gel, but it's great to see us strengthen the squad again this season.
"Whether we set out sights to be champions is a bit ambitious I guess but if we keep people fit and if the team gel quickly then there's is no reason we can't get back where we should be.
"If we can keep the bodies fit we can be challenging but top six has go to be a target for us."