The deal is a huge bost to the WRU's finances
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The Welsh Rugby Union has signed a four-year, multi-million pound sponsorship deal with Cardiff-based brewers SA Brain and Company.
A new-look jersey with Brains branding will be worn for the first time in the South Africa Test on 6 November.
"A pint of Brains and a visit to a pub has always gone hand-in-hand with international rugby in Wales," said Brain boss Scott Waddington.
"What better fit is there than to be sponsor of the national rugby team?"
Welsh Rugby Union group chief executive David Moffett was delighted with the deal.
"This is great for Welsh rugby and a very happy commercial marriage for the WRU," said Moffett.
"After all, the two companies have been working hand-in-hand for almost 125 years.
"I hope this will point the way for more Welsh companies to get involved with Wales' national sport and give our game the chance to thrive on the international stage at both regional and Test levels.
"Brains join forces with the Welsh national team at a very exciting time."
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