Cardiff Blues (16) 45
Tries: Norton-Knight 2, Molitika, Mustoe, Sweeney, White Cons: Flanagan 2, Sweeney Pens: Flanagan 3
Newcastle (12) 24
Tries: Walker 3, Vickers Cons: Miller 2
Wales centre Tom Shanklin steps up his rehab as he takes on Michael Tait
Dominant Cardiff Blues completed a hat-trick of wins over English sides with a six-try LV= Cup triumph over Newcastle to send the Welshmen top of Pool Three.
Aussie Sam Norton-Knight has endured a poor first season in Wales but he scored twice while Maama Molitika and Rich Mustoe added tries for the hosts.
Ceri Sweeney and Ben White sealed the rout as the Blues gained a mental edge over their Amlin Challenge Cup rivals.
Hooker Alex Walker's try treble was a mere consolation for the Falcons.
Cardiff Blues: Norton-Knight, Mustoe, Shanklin, Hewitt, D. James, Flanagan, Allinson, Hobbs, Dowden, Andrews, Morgan, Tito, Pretorius, Warburton, Molitika.
Replacements: G. Thomas for Shanklin (74),Sweeney for Flanagan (70), Slater for Allinson (70), Filise for Hobbs (67), Horrigan for Dowden (67), G. Powell for Andrews (54), Dicomidis for Morgan (70), White for Pretorius (70).
Newcastle: Catterick, Williams, M. Tait, Bobo, Biggs, Miller, Pilgrim, Shiels, Walker, Thompson, Browne, Sorenson, Williamson, Welch, Balding.
Replacements: Amesbury for Catterick (67), Afu for Williams (70), Vickerman for M. Tait (13), Charlton for Pilgrim (47), Vickers for Walker (53), Brooks for Thompson (53), Gray for Welch (40). Not Used: Ward.
Referee: James Jones (WRFU)