The Rugby World Cup Blog includes some extra social networking tools to bring it to life.
BBC Sport journalists Tom Fordyce and Ben Dirs are blogging their way around France in a camper van. You can read all of their posts here:
You can keep tabs on Ben (left) and Tom via their Twitter updates
In addition, the short status reports which appear in Tom and Ben's speech bubbles on the right-hand side of the blog come from Twitter, a tool which allows users to keep their friends updated with text message-style reports on where they are and what they are doing.
This style of updates has been described as "micro-blogging". Jaiku offers a similar service and status updates are also available on Facebook.
If you would like to see all of Tom and Ben's Twitter chat visit these Twitter pages:
Just click on "RSS feed" on these pages to add their feeds to your own website or webpage.
The photographs on the right-hand side of the blog are coming from Flickr, which is a photo-hosting website which made a name for itself by allowing users to see other users' photographs and by the use of tagging. Other photo sharing sites include Fotki, Picassa, Photobucket and Photobox.
You can see all the photos taken by our roving bloggers Tom and Ben here:
Better still, why not get involved yourself? BBC Sport and Radio 5 live have set up a Flickr group and invite you all to send in your World Cup related photos, be they taken in France or down your local.